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The customer relationship management (CRM) certification training trains you to understand the importance and application of the CRM system. It helps in noting the details and responding to the customer using a fact-based method. It allows saving all the information in one place and create a follow-through in a professional manner. The business information no longer is based on an individual and is available to the organization and can be used by the required individuals.

Course Access

Unlimited Duration

Last Updated

March 19, 2021

Students Enrolled

Total Video Time

27 years, 9 months

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Customer Relationship helps businesses successfully implement strategies, practices and technologies aimed at winning and retaining customers profitably. The objective of this business and management course is to equip you with a sound foundation of CRM  concepts and best practices so you can implement CRM practices successfully for long-term profitability.

Businesses aim to win and keep customers. Their competitors also seek to do the same. Even the most successful firms, with excellent marketing programs for attracting customers, have trouble with customer retention.

In this course, you will learn how to shift from a short-term customer transaction based mode of operation to a long-term relationship mode and understand the benefits of having strong customer relations.

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Course Currilcum

    • CRM Overview 00:00:00
    • Understanding CRM Unlimited
    • Importance Of CRM 00:00:00
    • Introduction 00:06:00
    • What is a Customer 00:00:00
    • What Is Customer Relationship Management 00:00:00
    • Buyers Paradigm 00:00:00
    • Definition CRM 00:00:00
    • Eric Cases 00:00:00
    • Advantages of CRM 00:00:00
    • Section B Quiz 00:06:00
    • Class Introduction 00:00:00
    • What is Customer Service 00:00:00
    • What is Good And Bad Service 00:00:00
    • Win Back or Save 00:00:00
    • Win Back Or Save Summary 00:00:00
    • RFM Model 00:00:00
    • Prospecting 00:00:00

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